Batoul al-Rashdan
2024
Studio B.O.R., founded by Batoul Alrashdan, is an avant-garde Fashion Tech brand at the forefront of merging design, science and cutting-edge technology with traditional craftsmanship. Renowned for its pioneering work in sustainable technological fashion, particularly through the use of bio-based materials derived from food waste and the application of advanced technologies like 3D printing, robotics and parametric design.
Each piece by Studio B.O.R. is a testament to the brand's commitment to environmental stewardship and cultural preservation. Drawing inspiration from Jordan's rich heritage, the designs often feature motifs and patterns that pay homage to the country's natural landscapes and historical elements. The work has been recognized globally, with accolades such as winning the Taipei Design Awards in the Industrial category, WDO sustainability award and showcasing the collections at prestigious events like the Met Gala.
A continues to push the boundaries of what fashion can achieve, blending sustainability with innovation to create garments that are not just visually stunning but also carry a profound message about the future of fashion.
