Leila Roukni

2025

TALEL is a contemporary luxury brand founded in 2019 by the Moroccan Designer Leila Roukni. TALEL is against a system, against norms and rules. Talel is a call for freedom. Talel is an invitation to be anti conformist, an invitation to disrupt. We believe, to step forward one needs to be comfortable with disruption as in disruption resides true progress. TALEL fosters novelty, through shapes, volumes and structures. While we navigate the agenda of an ever-changing world, Talel stands tall as a witness of individuality. A celebration of the self, invididual stories and every little branch in which our collective identity is rooted. Talel is for those comfortable with their past stories, their future steps and the reality of a no-so realistic today. TALEL remains for those who dare, a little earlier than others to see the world through their very eyes, through a lens far from common norms but a step closer to tomorrow. We aim to be in this abstract space between culture and future, some would say we swim against all waves which leaves us wondering, do you actually swim If you’re not up against the flow? TALEL keeps you wondering, sparks conversation by offering a true space for collective experimentation.

TALEL IS A SPACE FOR SELF-EXPRESSION AND

COLLECTIVE EXPERIMENTATION.