Rym Beydoun
2023
2022
2021
2020
2019
2022
Super Yaya is a brand that explores West African culture and textiles.
After graduating from Central Saint Martins’ womenswear program, the Lebanese-born, Côte d’Ivoire–raised creative Rym Beydoun returned home to launch her brand in 2015.
As a fourth-generation member of a Lebanese immigrant family in West Africa, Beydoun immediately felt at once immersed in, yet apart from, the culture, and sought to create a forward-thinking line that locals would feel proud to wear. Most of the fabrics used to create the collections are handpicked, hand dyed and printed in Cote d’Ivoire before arriving and being transformed in-house in Beirut.
