Shahd AlShehail

2025

ABADIA is an ethical luxury brand that champions cultural storytelling through timeless design. Founded in 2019 by Shahd AlShehail, the brand is defined by a philosophy that blends feminine ease with masculine structure, expressed through signature codes that evolve each season.

Rooted in craftsmanship and a deep respect for artisanal techniques, the brand supports and amplifies artisanal communities across Saudi Arabia and the UAE through reimagining traditional craft into a modern global language of luxury.

Since its inception, Abadia has become a pioneer for Saudi fashion on the international stage. From being the first Saudi brand to launch on Net-a-Porter, to presenting at Galeries Lafayette Haussmann, the brand is now carried by over 13 leading global retailers including Luisa Via Roma, Harvey Nichols, and Selfridges.