The FTA Fashion Tech award is a recognition that celebrates and promotes young designers who demonstrate technological integration and innovation within their brand's production processes and end products. This award specifically focuses on the fusion of technology and fashion, emphasizing its applications for the betterment of the industry, such as sustainability, wellness, comfort, performance or other beneficial reasons.

Eligible applicants for this award are young Arab designers based either in the MENA region or abroad who are either graduating with a fashion degree or have established their brands and are actively implementing advanced technological techniques in their production and garment creation. These techniques could encompass a wide range of innovations, including but not limited to:

  • Wearable technology that integrates with fashion for practical or innovative purposes

  • Biofabrication processes using living organisms to create textiles and materials, offering a sustainable alternative in fashion

  • Smart or functional fabrics that enhance wellness, comfort, or performance

  • Innovative manufacturing processes that improve efficiency or reduce waste

  • Cutting edge technological innovations specifically aimed at advancing sustainability in the fashion realm

The FTA Fashion Tech award aims to spotlight and support those pushing the boundaries of fashion by incorporating cutting-edge technology in their design and production processes. Recognizing the pivotal role of technology in shaping the future of fashion, this award seeks to honor young designers who are leveraging these advancements to create impactful, sustainable, and innovative clothing and accessories.