Karla Martinez de Salas

2026

Head of Editorial Content - Vogue Mexico & Latin America

Karla Martínez de Salas is Head of Content of Vogue Mexico and Latin America. She started her career at Elle Magazine in 2000 and in 2001 she joined Vogue Magazine as a fashion assistant, later becoming fashion associate under editors Virginia Smith and Elissa Santisi. From 2005–2010 she was Fashion Director at The New York Times T Magazine, later led fashion direction at Interview Magazine, and served as Fashion and Accessories Director at W Magazine from 2010-2015. In 2015 she moved to Mexico City, where she worked at her fashion line Piamita, a lifestyle brand based on chic loungewear for day and in June 2016 was appointed Editorial Director of Vogue Mexico and Latin America.

Under her leadership the magazine has preserved its distinctive editorial voice, placed the first Indigenous woman on the cover, and broadened Mexico’s beauty standards toward a more diverse, inward-looking vision. Vogue Mexico and Latin America has become a platform for new and established talent—from Bad Bunny and J Balvin (photographed in 2020 and again in 2025) to Karol G and Salma Hayek on the cover—while championing young Latin American designers, photographers and creatives. Martínez launched initiatives such as Espacio Vogue (a pop-up shop experience) and the Vogue Gala de Muertos cultural event in 2019. She was named to BOF’s list of 500 international fashion leaders, serves on the Board of Directors at El Museo del Barrio in New York which is the United States leading institution supporting latino artists, and co-founded Project Paz, which brings extracurricular programs to low-income children in Ciudad Juárez. Since 2015, she has lived in Mexico City with her family, proud to champion Mexican‑American culture and Latino creative talent through her work at Vogue Mexico and her social media platforms.