Nordine Benotmane & Juan Costa
2025
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2025
In 2013 Juan Costa Paz and Nordine Benoimane founded CONVOY, an interdisciplinary agency with a focus on creative direction and brand strategy. Since then he has been collaborating with clients like Nike, Farfetch, Google, Miu Miu, Gucci, Off-White, Balmain, Louis Vuitton; deploying brand stories across multiple touch-points by co-creating with top industry creatives.
CREATIVE BUSINESS PARTNERS.
In today's ever-changing media and luxury landscape, we work from the belief that creative direction is sometimes not enough to build meaningful connections with audiences. At Convoy we partner with our clients to create sustainable storytelling across multiple touch-points (social, events, retail...) by developing strategies that connect brands with culture and communities.
ABOUT JUAN COSTA PAZ.
Juan Costa Paz is from Buenos Aires and has lived in Paris for the past 10 years. A graduate of Emerson College (Boston, MA) with a BA in Visual Arts and Marketing, he began his career in feature films production and acquisitions. As a Creative Executive at COSTA Films, a joint venture with The Weinstein Company to produce Latin American cinema, he led the development of films like Elite Squad (2007), which was awarded with the Golden Bear at the Berlin Film Festival.
At Costa Films he was also instrumental in the creative strategy of MUBI (2008), a global streaming platform that provides a curated selection of films on demand. This newfound creative and strategic understanding of digital ecosystems led Juan to join Carol Lim and Humberto Leon in the reboot of KENZO (2011). As Digital Director he was in charge of forging from the ground up the digital communications of the brand by building a new team, developing its platforms and commissioning content to infuse the brand with a new energy.
ABOUT NORDINE BENOTMANE
Nordine Benoimane, from Algerian descent, was born and lives in Paris. After completing his Masters degree in Economic Development at Sorbonne Université, he moved to London to pursue his passion for music production. It was during this time that he met Frau Adleysini and initiated the Nuts To Soup Collective, which gave birth to NTS RADIO, an online radio station and media platform based in the Hackney area of London, England.
Back in Paris, he became Creative Producer at BECAUSE MUSIC, where he led a number of artistic releases like IRM (2009) a collaborative album between Charlotte Gainsbourg and Beck, as well as Prince album LOTUSFLOW3R (2009), which marked the artists comeback from a three year hiatus.
