Saloni Lodha

2025

Born in western India, Saloni Lodha is the founder and creative director of SALONI. In concert with her fashion practice, Saloni has built a broader creative ecosystem: staging culturally resonant events and festivals like Holi Saloni, opening a temporary boutique and gallery space on Sloane Street, and launching initiatives like Connecting for India to support craft and community. She approaches her work not only as a designer but also as a cultural curator, surfacing and championing the hidden worlds of contemporary artisanal craft, deftly weaving together traditions, and cultivating new dialogues.

SALONI BRAND

SALONI is a womenswear brand and global creative studio founded in London by Saloni Lodha in 2011. Known for signature shapes, intricate embroideries, and exuberant prints, the brand has developed a multidimensional ecosystem where fashion intersects with cultural initiatives, immersive environments, and artistic collaborations.

The name SALONI (Hindi: सलोनी)—meaning “beautiful” or “unique” in Sanskrit captures the brand’s ethos of celebrating beauty in all its forms. Lodha’s Indian heritage and cosmopolitan worldview inform a ready-to-wear design language that fuses tradition with versatility, making SALONI synonymous with timeless elegance, ease, and joyful expression.

In parallel with the collections, the SALONI creative studio shares the brand’s expansive world through experiential activations such as Holi Saloni, staged in Rajasthan, India during the festival of Holi; Colour Walk at Le Bon Marché, Paris; and Saloni’s Salone at Nilufar Gallery, Milan, each creating immersive environments infused with playfulness and thoughtful cross-cultural dialogue. Initiatives like Connecting for India reflect Lodha’s commitment to sustaining craft traditions and fostering conversations across disciplines. With studios in Bangkok, London, and Hong Kong, SALONI continues to evolve as both a fashion house and a cultural platform.